#bau-bau is a student brief. The goal was to create an unusual/out of the box packaging design for non-alcoholic beverage that would appeal to a younger demographic. I was assigned to make cans for tastes named “Flutter" and “Yummy".

The brand #bau-bau consists of a series of almost obscure tastes that we can not really differentiate. When creating a visual image for each can, I had in mind that I want my design to evoke emotions associated with each taste. I’ve chosen 3 words that I thought recap each taste best. Those three words were later my guidance for designing.  

FLUTTER - wiggle, shake, dance 

YUMMY - juicy, delicious, sweet. 

Yummy will take you to Candyland, the world of sweet dreams, where your worries will be washed away into the sea of sugar foam.

Flutter will seduce you into a bubble dance, overwhelm you with feelings of happiness that will not let you stand still.